AI content disclosure rules for creators

What AI disclosure rules actually mean for you as a publisher

If you create content with AI and publish it online, you’re operating under three different legal regimes at once, whether you know it or not. Where you’re based sets your own obligations. Where your audience sits may trigger additional ones. And the platform you publish on adds a third layer on top of both.

In the US, there’s no federal AI disclosure statute. What exists is the FTC’s Endorsement Guides, updated in 2023 and given a sharper AI-specific interpretation in May 2026, which require clear and visible disclosure whenever AI was used to create or substantially modify advertising or sponsored content. “Clear and conspicuous” is the FTC’s phrase, meaning